Hyundai has revealed its new Crater Concept at AutoMobility LA 2025, showcasing a compact off-road SUV study that previews the next phase of the brand’s rugged XRT design direction. Developed at the Hyundai America Technical Center in Irvine, California, the concept signals Hyundai’s intention to build more emotional and capability-focused styling into future adventure-oriented models.
The Crater Concept reflects Hyundai’s aim to strengthen the visual toughness of upcoming XRT vehicles. With its upright stance, sculpted bodywork and protective elements, the concept is designed to embody the spirit of exploration while aligning with the outdoor-driven lifestyle that has influenced Hyundai’s recent SUV lineup.
The concept features compact proportions with steep approach and departure angles for improved off-road usability. Its 18-inch hexagonal wheels paired with 33-inch tyres enhance grip and ground clearance.
Key exterior elements include:
Hyundai has also included creative touches like side-mirror cameras that work as removable flashlights and a recovery hook that doubles as a bottle opener.
The Crater Concept is finished in Dune Gold Matte, a California-inspired green-gold shade with orange accents on functional components.
The cabin is designed for users who value durability and flexibility. The Crater Concept uses rugged materials, structural details and modular elements to support off-road travel.
Interior highlights include:
Materials include black leather, Alcantara, brushed metal accents and topographic patterns, creating a cabin built to withstand heavy use while ageing naturally with outdoor activity.
The Crater Concept includes a tactile off-road controller for:
The concept will be showcased throughout the LA Auto Show alongside Hyundai’s latest vehicles, including the new 2026 Palisade, the IONIQ 5 and the IONIQ 6 N.
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