Tata Motors To Invest Rs. 35,000 Crores, Launch 30 New Vehicles By 2030

Tata Motors to consolidate platforms, launch 30 new models by FY30

Tata Motors is set to undertake a significant restructuring of its product platforms as part of a broader strategy to enhance operational efficiency, reduce costs and accelerate its electric vehicle roadmap. The automaker has committed an investment of Rs. 35,000 crore over the next five years to support this transformation, which includes launching 30 new products by FY30.

As part of the revamp, Tata Motors will gradually reduce its number of product platforms to just two or three, consolidating its existing mix of architectures into a more modern, lightweight structure. This consolidation is expected to bring greater economies of scale and flexibility across its passenger vehicle and electric vehicle portfolios.

Currently, the company operates multiple platforms, including legacy structures like the X1 platform, which underpins popular models such as the Nexon, Tiago and Tigor. These products are scheduled for life cycle upgrades in the coming years, providing an opportunity to transition them to newer, more advanced platforms.

Tata Motors’ latest modular platform, ATLAS (Adaptive Tech-Forward Lifestyle Architecture), forms the foundation for new models such as the Curvv and the upcoming Sierra. Designed with versatility in mind, ATLAS allows for both electric and internal combustion variants on the same platform.

Meanwhile, models like the Altroz and Punch are built on the Alfa and Alfa Arc platforms, with continued investment planned to enhance these architectures, particularly for lightweighting and body structure improvements. Larger vehicles such as the Harrier and Safari use the Omega platform, which derives its design from Jaguar Land Rover’s D8 architecture.

The company’s premium electric vehicle lineup under the Avinya brand will debut in 2026, leveraging Jaguar Land Rover’s Electrified Modular Architecture through a licensing agreement signed in November 2023. This technology transfer is expected to elevate Tata Motors’ EV offerings by incorporating global standards in performance and safety.

Tata Motors is also exploring the separation of EV and PV sales networks as part of its broader growth strategy. From its current network of 230 locations and 1100 EV sales points, the company plans to expand its presence to 1000 cities and towns over the next 4-5 years. A potential differentiation of EV and PV branding is under active consideration, although no final decision has been made.

The company’s aggressive product roadmap includes at least seven new models and 23 facelifts or refreshes planned between FY26 and FY30. This would bring Tata Motors’ total number of nameplates to around 15, comparable to market leader Maruti Suzuki.

The overhaul reflects Tata Motors’ focus on future-ready platforms, greater product flexibility, and strengthening its position in India’s rapidly evolving automotive market, particularly in the EV segment.