Mahindra Thar ROXX Updated With 4-Channel Dolby-Atmos Audio

Mahindra Brings Dolby Atmos 4-Channel Audio To The Thar ROXX AX7L

Mahindra debuted the Thar ROXX with a class-leading Dolby Atmos 4-channel audio system. This helps elevate the SUV’s aural experience levels. It allows the Thar ROXX to combine the off-roader prowess and comfort in a great manner.

The brand currently only offers this speaker system on the AX7L variant. Mahindra offers a 9-speaker Harman Kardon audio system with a combined 400W output. Additionally, the system also brings a complementary Gaana subscription for a limited period.

The system allows 360-degree audio immersion. The unique feature of this system is that the music revolves around you, including overhead, allowing for a concert-like environment. This is a notable step forward from the one-dimensional Dolby Atmos sound signature. The Thar ROXX’s 10.2-inch infotainment system controls the sound system.

Dolby Laboratories and Mahindra do not have a new relationship. Previously, they collaborated for the brand’s two electric vehicles, i.e. XEV 9e and BE6.

Engines & Pricing

Both diesel and petrol engines are available with the Mahindra Thar ROXX AX7L. Whilst the diesel is available in automatic and manual transmission, the petrol is only available with the manual. The Thar ROXX is powered by a 2.0-litre petrol engine, producing 174 HP and 380 Nm of torque. It is mated to a 6-speed torque converter automatic transmission.

The 2.2-litre diesel engine packs 150 HP and 330 Nm of torque. It is available with a 6-speed manual or 6-speed automatic transmission combination. Additionally, the Thar ROXX comes in rear-wheel-drive (RWD) and 4WD configurations.

The Thar ROXX AX7L is priced at Rs. 20.69 Lakh (ex-showroom). The diesel variants’ price starts from Rs. 19.79 Lakh and goes up to Rs. 23.39 Lakh (ex-showroom).