
Hyundai has announced its plans to launch 26 products by FY2030. The South Korean brand will launch 20 Internal Combustion Engine (ICE) and 6 Electric Vehicles (EVs) in their investor presentation. These models will be a mix of new models, refreshes, and product enhancements over the next 5 fiscal years.
The company is currently facing stiff competition from Tata Motors and Mahindra. Hyundai is trying to fix a recent dip by working towards reinforcing brand appeal and deepening customer engagement. The Indian rivals are gaining massive market share, particularly in the EV and SUV segments.
The timeline of the launches shows a dual strategy by backing its strong ICE lineup and capitalising on the growing EV demand. This means the launching of hybrids and EVs across multiple segments and a wide price band.
Multiple launches are anticipated, including the next-generation Hyundai Venue, Creta, and mid-cycle refresh Creta Electric. Expect a facelift for the IONIQ 5 within a reasonable timeframe. EV
Overall, this strategy concerning Hyundai is proving to be a pivotal point for the brand’s presence in the country as consumer preferences change.
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