
Mahindra introduced Dolby Atmos in the XUV 3XO REVX A variant. This makes it the first SUV worldwide to offer Dolby Atmos under Rs 12 lakh. The REVX A variant has a price of Rs 11.79 lakh (ex-showroom).
Dolby Atmos is also available on the AX5L, AX7 and AX7L variants. These models will begin deliveries from mid-September. The system uses a six-speaker setup, and the AX7L gains a subwoofer for deeper bass.
Mahindra positions the XUV 3XO in the compact SUV space. It is priced between Rs 7.99 lakh and Rs 15.79 lakh. The rivals of the XUV 3XO include the Maruti Suzuki Brezza, Hyundai Venue, Kia Sonet, and Tata Nexon.
Mahindra’s fourth SUV with Dolby Atmos comes after the BE 6, XEV 9e, and Thar Roxx. The XUV 3XO also offers a panoramic sunroof, dual-zone climate control and a 10.25-inch touchscreen. Level 2 ADAS makes it the first in its segment with advanced driver assistance.
The safety features include six airbags, electronic stability control, and rear disc brakes. These are standard across all variants. The SUV also has a 5-star Bharat NCAP rating.
Under the hood, Mahindra offers three engine options: a 1.2-litre TCMPFi petrol (111 HP and 200 NM of torque), a 1.2-litre TGDi petrol (130 HP and 230 NM of torque), and a 1.5-litre CRDe diesel (117 HP and 300 NM of torque). Transmission choices include a 6-speed manual, with the petrol units getting a 6-speed torque converter automatic, while the diesel pairs with a 6-speed AMT.
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