Citroen Introduces Citroen 2.0 Strategy, Teases C3X

Citroen Introduces Citroen 2.0 Strategy, Releases A Teaser Featuring M.S. Dhoni

Citroën India has launched its new strategic roadmap, “Citroën 2.0 – Shift Into the New,” to redefine its brand presence. The strategy focuses on innovation, customer satisfaction, and deep localisation for long-term success. It reflects a stronger commitment to Indian consumers and market dynamics.

Citroen C3X Teased

One of the most interesting highlights of the teaser was the subtle integration of the upcoming Citroen C3X. It appears to be a coupe version of the Citroen C3 and will share its platform with the Basalt and feature C3X badging on the tailgate, LED DRL, split headlamp cluster, electrically adjustable ORVMs, 360-degree camera setup, dual-tone red and black shade, bumper inserts and skid plate. However, the model positioning and exact details remain hidden at this point.

Strategy

Citroën 2.0 emphasises smart engineering, enhanced comfort, and seamless ownership experiences for Indian customers based on extensive market feedback. The brand aims to be more accessible, relevant, and dependable across all vehicle segments. This shift represents a long-term vision, not a short-term market push.

Increasing The Dealer Network

Citroën has expanded its retail footprint from 10 outlets in 2021 to over 80 touchpoints across India today. The company plans to double its reach by year-end, focusing on Tier II, III, and IV cities. The goal is to ensure availability within 100 Km for every customer.

The company has also introduced a digitally enabled service model across its network for transparency, efficiency, and consistency. Customers have access to real-time service updates, pricing information, and post-sales support. This system strengthens trust and enhances the overall ownership experience.

Investments

Backing this transformation is an investment of over Rs. 5,300 crore in localisation, platforms, and manufacturing facilities. Citroën plans additional investment for ICE and electric vehicle development. These efforts aim to establish India as a strategic hub within the Stellantis global framework.

Cricket legend MS Dhoni joins Citroën as brand ambassador, symbolising trust, performance, and forward-looking vision. His presence aligns with Citroën’s values and market aspirations. The teaser campaign highlights Citroën’s refreshed identity and customer-first approach.